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I’m 54 and living my dream

Meet Jo

With a life as colourful as her rainbow hair, Jo had always dreamed of owning a shop. Starting from absolutely nothing, her wish became real two and a half years ago and she now owns a toy shop on her local high street where children and people in the local community come to buy traditional toys.

Jo Webster-Green lives a colourful life. She is a trained Steiner teacher and worked as a carer for over 30 years, mainly with disabled children. Then two and a half years ago she put her arts and crafts skills to use and began making wedding favours which she sold online. Up against big players, she struggled to make it work long term. With her online business failing, she decided to pursue her real dream of owning a toy shop. Jo tells us that it was time to ‘get real’ and either have a presence on the high street or pack up her dream of owning a shop altogether.

A shop was the dream, but a Toy Shop was the ‘fantastic dream’. Once Jo had decided to take the leap, things seemed to fall into place. Jo’s daughter spotted an ad on gumtree for a store to rent in Bristol that was perfect for Jo’s budget. She told her Mum immediately and within two weeks, Little Treasures was open. ‘I’d opened my first ever shop, it took two weeks, it was nuts!’ she tells us. The business has been a real success and since opening she has moved into a bigger property in a better location.

Even though owning a shop had been a lifelong dream for Jo, she says she’s so glad that she waited until she was over 50 to do it, ‘I have the patience and the courage to do it now’ which is something that comes with age, she says. Her best advice is to take life by the horns, ‘it doesn’t matter how old you are, it doesn’t actually matter that you’ve hit 50 or 60 or whatever age you are, take what you want out of life because you only get one chance’ she adds.

Just because you’re 50 doesn’t mean that you can’t do anything, and it doesn’t mean you have to get into a little box and fade away. Do whatever you like.

Jo hanging items in her toy shop

Ahead of her busiest time of year, Jo has transformed her shop into Santa’s Grotto for local kids. ‘Christmas is the most magical time to own a toy shop and I absolutely love it. I go to all the toy fairs and spend far too much money and can’t wait to get back to put them in my shop.” Jo says that her shop is full of toys that she loves personally, and she always makes sure that her toys encourage play and creativity without the use of technology.

Owning a toy shop means that Jo continues to work with children, which is something that brings her massive joy. She tells us that ‘helping them choose their toys and find exactly the right thing for them, that’s probably the best fun that there is.’

Posted on 20 December 2017

SunLife offers a range of straightforward and affordable products including over 50s life insurance, funeral plans, equity release, pet insurance, home insurance, car insurance, ISAs and Will writing services.

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife?

Phoenix Life Limited trades as SunLife and is the provider of the Guaranteed Over 50 Plan, SunLife Insurance and the life insurance policy payment option for Funeral Plans. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 1016269). Dignity Funerals is not authorised or regulated for this activity by either the Financial Conduct Authority or the Prudential Regulation Authority. Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

SunLife Limited distributes financial products and services and is a company limited by shares, registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

You can contact us by post at SunLife, PO Box 1395, Peterborough, PE2 2TR or by phone on 0800 008 6060.

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan the funeral services are arranged and provided by Dignity Funerals Limited. Dignity Funerals Limited is a company registered in England and Wales No. 00041598. VAT registered No. 486 6081 14. 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP. Telephone No. 0121 354 1557. Fax No. 0121 355 808. Part of Dignity plc. A British Company. Dignity is not authorised or regulated for this activity by the Financial Conduct Authority or the Prudential Regulation Authority but is a member of the National Association of Funeral Directors.

Who provides the Funeral Plans?

Dignity Funerals Ltd arranges and provides the funeral services. Dignity Funerals is not authorised or regulated for this activity by either the Financial Conduct Authority or the Prudential Regulation Authority. Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

The life insurance policy that pays for your funeral will be provided by Phoenix Life Limited, trading as SunLife.

Who provides My Smarter (ISA)?

My Smarter (ISA) is provided by Scottish Friendly Asset Managers Limited. Authorised and regulated by the Financial Conduct Authority. Details can be found on the Financial Services register, registration No. 188832. Member of The Investment Association. Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ.

Who provides the Will writing services?

Hugh James is authorised and regulated by the Solicitors Regulation Authority (SRA Number:303202).

The information contained on this website is based on Hugh James' understanding of the law of intestacy in England and Wales only as at April 2014. The law in Scotland and Northern Ireland is significantly different. This is for information purposes and is not intended to be legal advice.

Who provides Family Life Insurance?

SunLife Family Life Insurance is provided by Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Details can be found on the Financial Services register (registration number 110002). Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. 

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.