SunLife Big 50 survey reveals over 50s attitudes
Two in five people aged 50 and over are feeling the pressure to stay young and some will go to extreme lengths to achieve it, according to the latest research from over 50s insurance experts SunLife.
SunLife’s Big 50, which interviewed 50,000 people aged 50 and over about their lives and attitudes, found that 45% said they felt pressure to look young with almost nine in ten saying they have actively done something to try and stay fit, healthy and younger looking since hitting the big five-0.
One in 100 have actually gone under the knife in a bid to stay young, but the most common life change is to start eating more healthily – 60% have done this since turning 50, while 46% have started exercising more. A fifth say they have cut down on drinking since turning 50 and one in seven have stopped smoking.
Ian Atkinson, marketing director at over 50s insurance experts SunLife said: “Many over 50s are feeling the pressure to stay young, and nine in ten have done something to try and stay healthy and look good for their age. Only a very small percentage have taken drastic action and had cosmetic surgery – most are doing things like eating more healthily and exercising more regularly. This suggests that far from feeling ‘over the hill’, people aged 50 and over are making sure they are fitter than ever so they are free to do what they want to do.”
*Almost a quarter of a million over 50s - According to the ONS there were 23,072,619 people aged 50 and over in the UK in 2015. 1% of this number is 230,726