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Homemade Christmas gift? Better give it to Nan because Grandad would rather have booze...

Posted on 20 December 2016

New research from SunLife reveals Christmas preferences for the over 50s

  • A homemade Christmas gift is the number one gift grandmothers would like to receive, but it’s down at number five for grandads
  • Four in ten grandparents love to get their grandkids a surprise gift
  • A third of grandparents want to be told what to buy their grandkids while one in seven prefer to give them the money

While we may think all grandparents appreciate homemade Christmas gifts from their grandkids, new research from over 50s experts SunLife has found grandads are less than impressed.

When it comes to Christmas gifts, the top choice for grandmas and nans is something their grandchildren has crafted, with almost a third (31%) saying this would be their ideal gift.

However, for grandfathers and grandads, a homemade gift is fifth on the list – they would prefer a book, electrical or tech item, something drinkable or even a voucher before receiving something their grandchild has made.

Ideal Christmas gifts
Grandmothers Grandfathers
1 Homemade by grandchildren Book
2 Jewellery Electrical/tech item
3 Toiletries/smellies Drinkable
4 Voucher Voucher
5 Book Homemade by grandchildren
6 Clothes Clothes
7 Sentimental Nothing
8 Experience Music
9 Electrical/tech item DVD
10 Nothing Sentimental

Overall, books and vouchers are a popular choice. While one in five would like to receive something to wear, more grandfathers would rather receive nothing than music, a DVD or a sentimental gift.

Surprise?

When it comes to buying Christmas presents for their grandchildren, the most popular way of doing things is to get a surprise gift (41%) however a third want to be sure they are getting their grandkids something they will like and prefer to be told what to buy by the parents.

Just under one in 12 go even further and ask the parents to buy the gift on their behalf while one in seven don’t bother with a gift and just give their grandkids the money.

The type of gift does vary slightly by age – younger grandparents (50-65) are much more likely to get their grandkids a surprise gift with 50% saying they do this compared to less than a third of those grandparents aged 65 or over. On the flipside, one in five over 65s would prefer to give their grandchildren the money compared to just one in ten of those aged 50-65.

Ian Atkinson, head of brand at SunLife said: “When I was a child, an older relative used to give us socks every year – several sizes too small – so as kids we were delighted when he started giving us a £5 note instead.

“It can be very difficult knowing what to buy a grandchild if you don’t see them often. Of course it’s just as difficult the other way around too – knowing what to buy the grandparents – so we hope this research helps.

“Basically, make something for grandma or buy her something she can wear… but buy granddad something he can read, plug in or drink!”

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife? 

Phoenix Life Limited trades as SunLife and is the provider of the Guaranteed Over 50 Plan, SunLife Insurance and the life insurance policy payment option for Funeral Plans. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 1016269). Phoenix Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and is entered on the Financial Services Register (registration no. 110418). As part of SunLife’s commitment to quality service and security, telephone calls may be recorded.

SunLife Limited distributes financial products and services and is a company limited by shares, registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

You can contact us by post at SunLife, PO Box 1395, Peterborough, PE2 2TR or by phone on 0800 008 6060.

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan the funeral services are arranged and provided by Dignity Funerals Limited. Dignity Funerals Limited is a company registered in England and Wales No. 00041598. VAT registered No. 486 6081 14. 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP. Telephone No. 0121 354 1557. Fax No. 0121 355 808. Part of Dignity plc. A British Company. Dignity are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority but are registered providers with the Funeral Planning Authority.

Who provides the Funeral Plans?

The funeral services are arranged by a funeral director selected by Golden Charter Ltd. Golden Charter Ltd are not required to be authorised or regulated by the Financial Conduct Authority or the Prudential Regulation Authority in relation to funeral plans but are registered providers with the Funeral Planning Authority.

If you choose to pay for your funeral in one go, with a single payment, you will have a contract with Golden Charter. The funeral services will be arranged by a funeral director selected by Golden Charter Ltd.

If you choose to pay for your funeral with a life insurance policy, the policy will be provided by Phoenix Life Limited, trading as SunLife. The funeral services will be arranged by a funeral director selected by Golden Charter Ltd.

Who provides My Smarter (ISA)?

My Smarter (ISA) is provided by Scottish Friendly Asset Managers Limited. Authorised and regulated by the Financial Conduct Authority. Details can be found on the Financial Services register, registration No. 188832. Member of The Investment Association. Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ.

Who provides the Will writing services?

Hugh James is authorised and regulated by the Solicitors Regulation Authority (SRA Number:303202).

The information contained on this website is based on Hugh James' understanding of the law of intestacy in England and Wales only as at April 2014. The law in Scotland and Northern Ireland is significantly different. This is for information purposes and is not intended to be legal advice.

Who provides Family Life Insurance?

SunLife Family Life Insurance is provided by Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Details can be found on the Financial Services register (registration number 110002). Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. 

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.