SunLife finds that today’s over 50s are having the time of their lives
One in four over 50s want to spend Christmas alone or with friends, rather than having a traditional family celebration…
New research from SunLife finds that today’s over 50s are having the time of their lives - free to do what they want, when they want, and they don’t care what anyone thinks.
More than a quarter (28%) would prefer not to spend Christmas with their families. Of these, two thirds (63%) would like to be at home either with a partner or friends or go to a friend’s house for Christmas lunch.
Ian Atkinson head of brand at SunLife said: “We’ve done a lot of research into the lifestyles of people over 50 and again and again we’re hearing how, in their 50s, 60s and 70s, people feel freer to do what they want, when they want. They’re not afraid to enjoy themselves and they’re comfortable in their own skin… and we wanted to show that. Literally.”
So, SunLife’s ‘Welcome to Christmas After 50’ video features naturists Frank, Joanna, Richard, Sue, Barry and Mary. All over 50, the group agrees that as they get older they care less what people think and more about being true to themselves, as Frank explains: “It’s no longer dangerous for me to be known as a naturist now I’m over 50!”
Ian concludes: “For too long, people over 50 have been stereotyped in advertising – so this Christmas we wanted to nakedly show their true spirit. And our research shows: while the majority of people over 50 want their family to come over for Christmas lunch, there are plenty who just want to do their own thing and let it all hang out.”
Welcome to Christmas After 50
SunLife asked 1,000 people aged over 50 - where would you rather spend Christmas lunch?
|Where would you rather spend Christmas lunch?|
|At home, no visiting family||15.17%|
|At home with family visiting, you cook||39.32%|
|At home with family visiting, they cook||9.18%|
|At a family members' home||23.25%|
|At home, friends visiting||1.20%|
|At a friend's home||0.70%|
|At a pub/restaurant/other venue||3.69%|
|No Christmas dinner at all||1.60%|
|TOTAL WITH FAMLY||71.76%|
|TOTAL NOT WITH FAMILY||28.24%|