You are using an outdated browser. Please upgrade your browser to improve your experience.

SunLife research reveals widowers and widows go on more dates than anyone else!

Posted on 5 February 2019

And couples in their 70s go out more than couples in any other age group

Widows and widowers in their 50s, 60s and 70s are more confident about dating – and go out on more dates – than any other group, according to the latest research from over 50s specialists, SunLife.

SunLife found that nine out of 10 over 50s, who describe themselves as ‘widowed and dating’ feel confident about dating, with half saying they feel ‘very confident’.

Over 50s who describe themselves as ‘single and dating’ are confident too, with almost two thirds (62%) saying they feel either quite confident or ‘very confident’ about dating.

Eight in ten over 50s who have lost their husband or wife and are dating again say they actually feel more confident about dating now than they did when they were younger.

Widows and widowers go on 11 dates a month – more than anyone else!

And when it comes to the number of dates single people go on, widows and widowers are way ahead of the crowd. On average, they go on 11 dates every month, this is more than any other single people and more than married couples and people in relationships go out together.

In comparison, over 50s who are single go out four times on average each month; single under 50s go out nine times a month on average.

Couples over 50s go out more than couples under 50s

When it comes to people who are in relationships, the over 50s go out with their partners more than younger people.

On average couples in their 50s go out together seven times a month, while couples under 50 go out six times a month.

The married couples who go out together the most are those in their 20s and 70s who go out 8 times a month on average. The couples not married that go out the most are those under 21 who go out 10 times a month on average.

Those couples who go out the least are those in their 40s; married couples in their 40s go out just over five times a month, while those who are in their 40s and in a relationship go out fewer than four times a month.

People in their 20s and 30s most likely to celebrate Valentine’s Day

The couples most likely to go out on Valentine’s Day are in their 20s and 30s, with half of all married couples in their 20s and 30s saying they will definitely go out on February 14th compared to just 16% of married couples in their 40s, 50s and 60s.

The singles most likely to go on a date on Valentine’s Day are also those in their 20s and 30s – 50% say they plan to – compared to 44% of singles in their 40s, 17% of singles in their 50s and 25% of those in their 60s. It then goes up to a third (33%) for single people over 70.

However, most people haven’t decided if they will celebrate Valentine’s Day or not, with fewer than half saying they definitely won’t go out – so there may be a last minute flurry for restaurant bookings!

It’s never too late to find love

Ian Atkinson, marketing director at SunLife says the research is really encouraging and shows that when you are older, there is no reason to stop looking for love.

“Our research shows that nine out of ten people in their 50s, 60s and 70s are either married (83%) or in a relationship (12%), and on average, have been in that relationship for 17 years; more than 20 for those in their 70s.

“But it is really encouraging to see that those people over 50 who are single have not given up on finding Mr or Mrs Right. And not only have they not given up, but many are having more fun dating – and going on more dates – than they ever have!

"This Valentine's Day we hope to see loads of people in the 50s, 60s and 70s getting out there and enjoying dating – and their relationships – more than ever."

Find out more about over 50s relationships