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SunLife research reveals widowers and widows go on more dates than anyone else!

Posted on 5 February 2019

And couples in their 70s go out more than couples in any other age group

Widows and widowers in their 50s, 60s and 70s are more confident about dating – and go out on more dates – than any other group, according to the latest research from over 50s specialists, SunLife.

SunLife found that nine out of 10 over 50s, who describe themselves as ‘widowed and dating’ feel confident about dating, with half saying they feel ‘very confident’.

Over 50s who describe themselves as ‘single and dating’ are confident too, with almost two thirds (62%) saying they feel either quite confident or ‘very confident’ about dating.

Eight in ten over 50s who have lost their husband or wife and are dating again say they actually feel more confident about dating now than they did when they were younger.

Widows and widowers go on 11 dates a month – more than anyone else!

And when it comes to the number of dates single people go on, widows and widowers are way ahead of the crowd. On average, they go on 11 dates every month, this is more than any other single people and more than married couples and people in relationships go out together.

In comparison, over 50s who are single go out four times on average each month; single under 50s go out nine times a month on average.

Couples over 50s go out more than couples under 50s

When it comes to people who are in relationships, the over 50s go out with their partners more than younger people.

On average couples in their 50s go out together seven times a month, while couples under 50 go out six times a month.

The married couples who go out together the most are those in their 20s and 70s who go out 8 times a month on average. The couples not married that go out the most are those under 21 who go out 10 times a month on average.

Those couples who go out the least are those in their 40s; married couples in their 40s go out just over five times a month, while those who are in their 40s and in a relationship go out fewer than four times a month.

People in their 20s and 30s most likely to celebrate Valentine’s Day

The couples most likely to go out on Valentine’s Day are in their 20s and 30s, with half of all married couples in their 20s and 30s saying they will definitely go out on February 14th compared to just 16% of married couples in their 40s, 50s and 60s.

The singles most likely to go on a date on Valentine’s Day are also those in their 20s and 30s – 50% say they plan to – compared to 44% of singles in their 40s, 17% of singles in their 50s and 25% of those in their 60s. It then goes up to a third (33%) for single people over 70.

However, most people haven’t decided if they will celebrate Valentine’s Day or not, with fewer than half saying they definitely won’t go out – so there may be a last minute flurry for restaurant bookings!

It’s never too late to find love

Ian Atkinson, marketing director at SunLife says the research is really encouraging and shows that when you are older, there is no reason to stop looking for love.

“Our research shows that nine out of ten people in their 50s, 60s and 70s are either married (83%) or in a relationship (12%), and on average, have been in that relationship for 17 years; more than 20 for those in their 70s.

“But it is really encouraging to see that those people over 50 who are single have not given up on finding Mr or Mrs Right. And not only have they not given up, but many are having more fun dating – and going on more dates – than they ever have!

"This Valentine's Day we hope to see loads of people in the 50s, 60s and 70s getting out there and enjoying dating – and their relationships – more than ever."

Find out more about over 50s relationships

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife and who provides the SunLife Guaranteed Over 50 Plans?

SunLife Limited distributes financial products and services , registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG, United Kingdom (registered in England and Wales, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

Phoenix Life Limited trades as SunLife and is the provider of the SunLife Guaranteed Over 50 Plan life insurance policies. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG, United Kingdom (registered in England and Wales, no. 1016269).

Who provides the Funeral Benefit Option?

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan, Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

Who provides the Funeral Plans?

Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals is not authorised or regulated for this activity by either the Financial Conduct Authority or the Prudential Regulation Authority. Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

The life insurance policy that pays for your funeral will be provided by Phoenix Life Limited, trading as SunLife.

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.