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SunLife launches new straightfordable home insurance

Posted on 21 October 2015

Home insurance without the fuss

  • Buildings and contents cover with straightforward cover choices
  • Customers only pay for what they need, making cover more affordable

SunLife is strengthening its move into the general insurance market with the launch of its first ever home insurance product.

SunLife, which launched pet insurance - its first ever general insurance product - earlier this month has now developed a home insurance offering which allows customers to choose the product to meet their individual needs and budget. “Whether that’s a customer who knows they need £23,250 to cover his household contents, or someone who is unsure of their rebuilding cost and can rest assured that £1 million buildings cover will meet their needs, we’re making it straightforward and affordable – straightfordable,” explains Simon Stanney, who joined as General Insurance Director in July to head up SunLife’s emerging general insurance distribution business.

“For instance, how often have you begun a buildings insurance application only to be asked how much the ‘rebuild cost’ of your home is?” Simon adds. “It’s not something most people know or can easily find out – and an example of how some insurers are not thinking enough about their customers. We’re doing things differently by cutting out questions like that, and making it easier for customers to get the cover they want, without paying for features they don’t need.”

“This is another example of SunLife’s drive to make financial services simpler and more accessible for everyone," says SunLife managing director Dean Lamble. “We want to make it as easy as possible for people to get the cover they want, whatever the product, with a ‘retail-like’ experience that means they can feel good about their financial future.”

The products cover major perils for both the home and its contents, while the full accidental proposition offers a higher and broader level of buildings and contents cover, giving customers even more protection.

What’s more, customers can choose from a combined buildings and contents, including accidental damage and a choice of additional covers for personal belongings or Home Emergency cover, while someone in rented accommodation can opt for contents cover only.

SunLife is working with a panel of insurers who can provide an expert service to customers, with each playing to their own strengths; highly trained sales agents will carefully explain the cover benefits to each customer.

“Many of our customers prefer to speak to a real person here in the UK to ensure that they have the cover they need,” explains Simon. “Houses are often peoples’ greatest financial asset so it's important they fully understand what they are buying and have an opportunity to ask questions.”

SunLife’s research has shown that often, people do not know what cover they require or what cover they have, and some are also unsure of what their possessions are worth. To combat this, SunLife has introduced umbrella levels of cover for both building and contents to ensure that people are not underinsured. Customers are also free to readjust their cover during their policy term if needed.

Simon concludes: “Our customers are asking for great value home insurance and that is exactly what we are offering.”

Ends

One Insurance Solution is a trading style of Brightside Insurance Services Ltd. They arrange and administer SunLife Home Insurance cover by offering you competitively priced quotes from a carefully selected panel of top UK insurers.

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife? 

Phoenix Life Limited trades as SunLife and is the provider of the Guaranteed Over 50 Plan, SunLife Insurance and the life insurance policy payment option for Funeral Plans. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 1016269). Phoenix Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and is entered on the Financial Services Register (registration no. 110418). As part of SunLife’s commitment to quality service and security, telephone calls may be recorded.

SunLife Limited distributes financial products and services and is a company limited by shares, registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

You can contact us by post at SunLife, PO Box 1395, Peterborough, PE2 2TR or by phone on 0800 008 6060.

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan the funeral services are arranged and provided by Dignity Funerals Limited. Dignity Funerals Limited is a company registered in England and Wales No. 00041598. VAT registered No. 486 6081 14. 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP. Telephone No. 0121 354 1557. Fax No. 0121 355 808. Part of Dignity plc. A British Company. Dignity are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority but are registered providers with the Funeral Planning Authority.

Who provides the Funeral Plans?

The funeral services are arranged by a funeral director selected by Golden Charter Ltd. Golden Charter Ltd are not required to be authorised or regulated by the Financial Conduct Authority or the Prudential Regulation Authority in relation to funeral plans but are registered providers with the Funeral Planning Authority.

If you choose to pay for your funeral in one go, with a single payment, you will have a contract with Golden Charter. The funeral services will be arranged by a funeral director selected by Golden Charter Ltd.

If you choose to pay for your funeral with a life insurance policy, the policy will be provided by Phoenix Life Limited, trading as SunLife. The funeral services will be arranged by a funeral director selected by Golden Charter Ltd.

Who provides My Smarter (ISA)?

My Smarter (ISA) is provided by Scottish Friendly Asset Managers Limited. Authorised and regulated by the Financial Conduct Authority. Details can be found on the Financial Services register, registration No. 188832. Member of The Investment Association. Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ.

Who provides the Will writing services?

Hugh James is authorised and regulated by the Solicitors Regulation Authority (SRA Number:303202).

The information contained on this website is based on Hugh James' understanding of the law of intestacy in England and Wales only as at April 2014. The law in Scotland and Northern Ireland is significantly different. This is for information purposes and is not intended to be legal advice.

Who provides Family Life Insurance?

SunLife Family Life Insurance is provided by Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Details can be found on the Financial Services register (registration number 110002). Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. 

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.