SunLife, the brand new 200 year-old company
SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. Our services help people protect their world — such as home, car and pet insurance, prepare for the future — with funeral plans and Will writing, and pursue their ambitions with stocks and shares ISA and equity release.
Where have we come from?
We've got roots stretching all the way back to 1810, when we opened our very first office building opposite the Bank of England in London.
In 1900, we became the first company to offer life assurance without the need for a medical — something we're still proud to be offering today.
The very first over 50s life cover plan was introduced in 1979. Over the years, we've helped thousands of people plan for the future and today, the Guaranteed Over 50 Plan is the nation's most popular choice* for over 50 plans, and there are over 715,000 policyholders.
SunLife’s key milestones
1810Sun fire Office Board launched, with Joshua Milne as the company’s first employee. After 33 years of loyal service, Milne made his final valuation in 1843.
1826Fire marks were used from the late 17th century. By displaying them outside their house, owners could prove that they were insured against fire.
1979Our very first over 50s life cover plan was introduced in 1979. Over the years, we’ve helped thousands of people plan for the future and today, the Guaranteed Over 50 Plan is the nation’s most popular choice for over 50 plans, with over 715,000 policyholders.
2010We celebrated 200 years of heritage.
2014Sun Life Direct becomes SunLife. We launched our new look and new products to help make financial products ever more accessible and appealing. We now offer a wide range of products to help the whole family feel more secure in life, including over 50 life insurance, funeral plans, ISAs, pet insurance, home insurance, car insurance and Will writing services.
The smallest print
*SunLife has 59% market share of all whole of life guaranteed acceptance plans bought directly. Source: ABI statistics issued in June 2018 for 12 month period to 31 March 2018 based on new Phoenix Life policy sales trading as SunLife.