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Guaranteed Over 50 Plan Verification

Full cover after one year

In the first year of the plan you would only get the full payout if you were to die from an accident. If you were to die for any other reason in the first year, you would not get a payout. However, the premiums you had paid for that plan would be returned in full. See the terms and conditions for more information.

The UK’s No.1 Choice/The Nation’s Favourite/The UK's Most Popular

SunLife has 75.7% market share of all whole of life guaranteed acceptance plans bought directly. Source: ABI statistics issued in November 2020 for 12-month period to 30th September 2020 based on new Phoenix Life policy sales trading as SunLife.

Across 2018-2019, SunLife wrote more than double the business of any other provider of guaranteed acceptance whole of life sales. SunLife had 44.6% share of new guaranteed acceptance whole of life sales during that period. Source: Swiss Re Term and Health Watch Report 2020.

The Most Trusted

SunLife’s over 50s life cover is trusted by the most people in the UK. For the last five years, we’ve been the market leader in whole of life guaranteed acceptance plans bought directly, and currently SunLife has 75.7% market share of all whole of life guaranteed acceptance plans bought directly. Source: ABI statistics issued in November 2020 for 12-month period to 30th September 2020, based on new Phoenix Life policy sales trading as SunLife. For more information about this source, please get in touch.

Immediate Cover for Accidental Death

The full cash sum is paid if you die as the result of an accident, even if you’ve had your plan for less than a year. Full terms and conditions apply.

Guaranteed to Pay 100% of Claims

Your payout is guaranteed, in accordance with the terms and conditions.

One of the most affordable

SunLife offers a monthly premium option of £3.70, making it one of the most affordable ways to take out over 50s life cover.

Premiums from 86p a week

Our lowest premium is £3.70 a month, which equates to just under 86p a week. Premiums are paid monthly or quarterly.

Average cost of a funeral

£4,184 represents the average of the cost of a burial and the cost of a cremation in the UK. For more information about funeral costs by type and region, please see our Cost of Dying report.

Defaqto 5 Star Rating

Our Defaqto 5 Star Rating applies to PayStop, our premium cap option for ages 50-80. Available via phone or online. It is the highest rating of 5 Stars and rated by experts for our product features.

Feefo rating

As of 13th January 2021 we have the highest customer service rating on Feefo of any over 50s plan provider. Based on 4,953 reviews.

Trustpilot rating

As of 13th January 2021 we have a TrustScore rating of 4.7 out of 5. Based on 2,461 reviews.

Fast Payout

98% claims are paid within 3 working days – 12 months to December 2020

One Guaranteed Over 50 Plan is bought every 3 minutes

Based on new policy sales for a 12-month period to 19th February 2021.

Number of policy holders

SunLife has over 850,630 policyholders as at 17th March 2021


You can tailor your plan with PayStop, our Premium Cap Option. This means you’ll pay a slightly higher premium, but your payments will stop at an agreed date rather than on death. It is available for anyone aged 50-80. You can get a quote online or by calling us on 0800 904 7674.

£50,000 Big Cash Draw

The Draw is free to enter for all SunLife Guaranteed Over 50 policyholders who are resident in England, Scotland and Wales. Residents of Northern Ireland cannot enter the Draw. Closes 28th February 2022. See the full terms and conditions here.

For more information about these claims, or for sources please get in touch.

Guaranteed Funeral Plan Verification

Rising Funeral Costs

SunLife Cost of Dying report 2021

Product Availability

Not all products are available outside mainland UK. Please call for more information.

FSCS Protection

As SunLife is regulated by the Financial Conduct Authority, its qualifying products come with Financial Services Compensation Scheme (FSCS) protection.

This means in the unlikely event of SunLife failing as a business, the life insurance policy (which pays for your funeral plan) would be protected, and your loved ones would still get the money.

Very few funeral plans from other providers come with this protection.

The Over 55 Equity Release Service

£10,000 is the minimum amount customers can release with a lifetime mortgage. For other Equity Release products the minimum amount may be higher. The amount released will depend on your age and value of your property.

The statement 'one taken out every 13 minutes' is based on the total number of equity release sales in 2020 from the Equity Release Council.

Age Lifetime is an appointed representative of Age Partnership.

Free Gift Terms & Conditions

  • Gift sent after 6 months’ premiums paid.
  • SunLife reserves the right to withdraw this offer at any time, or limit the total number of gifts for each customer.
  • SunLife can stop the issue of a gift to any customer who has previously held and cancelled a SunLife policy.
  • To prevent fraud and comply with anti-money laundering regulations, SunLife may ask for proof of identity before fulfilling any gift.
  • SunLife will cancel any gift should we discover or have a reasonable suspicion that the terms of the offer are being abused.
  • Please note that gifts are subject to availability. In the event of your chosen gift not being available, an alternative of the same value will be offered.
  • The card belongs to the Park Card Services Ltd of Valley Road, Birkenhead, Merseyside, CH41 7ED.
  • By using the card you are deemed to accept Love2shop terms and conditions.
  • Full Love2Shop terms and conditions are available here.