Our story
We've got roots stretching all the way back to 1810, when we opened our very first office building opposite the Bank of England in London.
In 1900, we became the first company to offer life assurance without the need for a medical - something we're still proud to be offering today.
The very first over 50s life cover plan was introduced in 1979. Over the years, we've helped thousands of people plan for the future and today, the Guaranteed Over 50 Plan is the nation's most popular choice* for over 50 plans, and there are over 640,000 policyholders (as at 11/05/2017).
We understand that people's needs change, so we want to ensure we can offer a range of straightforward products that are relevant to our customer's lives. That's why we now offer a wide range of products to help the whole family feel more secure in life, including over 50 life insurance, funeral plans, life insurance, ISAs, pet insurance, home insurance, car insurance and Will writing services.
*Most popular whole of life guaranteed acceptance plan bought directly. ABI statistics - 12 months up to 30 June 2017.