About us

A really warm welcome to SunLife

Here at SunLife, we positively celebrate life after 50. For many of us, these can be the best years of our lives.

Our aim? To make later life a little easier for people by offering straightforward and affordable financial services. And we’ve been doing it for over two hundred years. We were the first UK company to offer life insurance without a medical – and we still do it today.

Simple. Certain. That's us.

We know that some of the most important things to our customers are affordability, simplicity and peace of mind.

Our products are specially designed to meet the needs of the over 50s – so you can feel more reassured, knowing you're prepared for later life.

Our customers are our inspiration, and our priority is treating them with respect, honesty and friendliness.

Perhaps that’s why they’ve helped us win Feefo’s Platinum Trusted Service Award for consistently excellent customer service.

Why we're the over 50s experts

SunLife is proud to have the UK's most popular over 50s plan, with over 800,000 people choosing us over other providers.

If it matters to you, it matters to us

We know that funeral costs are one of the main reasons why our customers come to us. Because of this, we keep a close eye on the industry and have been conducting the UK’s most thorough report on funeral costs for over 20 years.

In our Big 50 Report, we talked in depth to 50,000 people in their 50s, 60s and 70s, to really understand their interests and ambitions.

This gives us first-hand insight into what we can offer people and means that our products and services are truly rewarding.

We continue to conduct our own research into life after 50 with reports on happiness in later life, finances after 50 and ageism. This research is used by the likes of the BBC, national newspapers and the UK government to help the nation understand what people really value in later life.

We also work with leading finance journalists and industry experts to offer tips and guides on how to make the most of your money and life – both before and during retirement.

A name you can trust

SunLife is a fully-regulated member of the Financial Conduct Authority(opens in a new tab), the Financial Services Compensation Scheme(opens in a new tab) and the Data and Marketing Association(opens in a new tab).

Our partner Dignity Funerals is listed by My Funeral matters as approved by the Financial Conduct Authority.

SunLife and Phoenix Group

SunLife is part of Phoenix Group(opens in a new tab), one of the UK’s largest long-term savings and retirement businesses.

Phoenix Group strives to be a force for good in our society, with the customer and sustainability(opens in a new tab) central to how they do business.

Together, we share an ambition to help every customer enjoy a life full of possibilities.

We’re committed to helping our customers save for their future, helping them to make the best decisions with their pensions and investments for years to come.

Awards and notable mentions

In 2016, our Welcome to Life After 50 campaign won ‘Best TV ad’ at the Mature Marketing Awards, ‘Best financial services ad’ at the Masters of Marketing Awards, and Gold at The Drum’s Cream Awards.

And in 2020, our Ageist Britain? report was nominated for two awards – a PR Moment Award and an AMEC Global Communication Effectiveness Award.

Meet some of the SunLife team

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Fancy joining us?

We're a small but passionate team. If you'd like to find out more about what it's like to work at SunLife, check out our careers page.

Get in touch

We love getting to know our customers. If you’d like to call or email us, here's where to find all our contact details. Or why not connect with us on social media? You can check out all our latest news on Facebook(opens in a new tab), Instagram(opens in a new tab), YouTube(opens in a new tab), Twitter(opens in a new tab) and LinkedIn(opens in a new tab).

Frequently asked questions

If you can’t find what you’re looking for in the FAQs below, contact us.