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About us

A very warm welcome to SunLife

This page explains who we are and what we do. Read on to learn more about our history, our dedicated team, and the ways we celebrate life after 50.

What we care about

We know that some of the most important things to our customers are affordability, simplicity and having peace of mind.

That’s why we do everything we can to offer straightforward and affordable products that can help our customers put a plan in place for the future.

We celebrate life after 50 and recognise that for many of us, these can be the best years of our life.

Our mission

At SunLife our aim is to make later life a bit easier for people by offering straightforward and affordable financial services. Our products have been developed to meet the needs of the over 50s – so you can have peace of mind knowing that you’re prepared for later life.

Our history

SunLife’s history goes all the way back to 1810, when our first ever office opened opposite the Bank of England in London. We became the first UK company to offer life insurance without a medical – in 1900! Then, in 1979, we introduced the very first plan for people aged 50 and over.

Why we’re the experts

SunLife is proud to have the UK’s most popular over 50s plan, with over 800,000 people choosing us over other providers.

We know that funeral costs are one of the main reasons why our customers come to us. Because of this, we keep a close eye on the industry and have been conducting the UK’s most thorough report on funeral costs for the last 15 years.

In our Big 50 Report, we talked in-depth to 50,000 people in their 50s, 60s and 70s, to really understand their interests and ambitions.

This gives us first-hand insight into what we can offer people and means that our products and services are truly rewarding.

We continue to conduct our own research into life after 50. For example finances after 50 or our report on ageism. This research and our reports are used by the likes of the BBC, national newspapers and the UK government to help the nation understand what people really value in later life.

We’re proud to work with leading finance journalists and industry experts to offer our customers inside tips and guides on handling finances in later life.

Our partners and regulators

SunLife is a fully-regulated member of the Financial Conduct Authority, the Financial Services Compensation Scheme and the Data and Marketing Association.

Our partners are also members of the Equity Release Council (Age Partnership) and Funeral Planning Authority (Dignity).

Our customers

Our customers are our inspiration – they’re all proof that life after 50 is anything but dull!

Our priority is treating our customers with respect, honesty and friendliness.

Perhaps that’s why they’ve given us a higher rating for customer service than any other over 50s cover provider on Feefo – for three years running.

The SunLife team

Every person on our small but passionate team plays a part in keeping our products up-to-date, compliant and as rewarding as possible for our customers.

If you’d like to find out more about what it’s like to work at SunLife, visit our careers page.

Say hello to some of the SunLife team…

Dean Lamble – CEO.

Dean Lamble

CEO

Justin Cole - Life business director.

Justin Cole

COO and Life business director

Read articles from Justin

Marie Atkin – Chief people officer.

Marie Atkin

Chief people officer

Simon Stanney - Equity release director.

Simon Stanney

Equity release director

Read articles from Simon

Lucinda Farrell – Director of Commercial.

Lucinda Farrell

Director of Commercial

Ian Atkinson – Marketing Director.

Ian Atkinson

Marketing Director

Awards and notable mentions

Our Welcome to life after 50 campaign was created to better understand and engage with our customers.

The campaign became a multiple award winner – ‘best TV ad’ at the Mature Marketing Awards, ‘best financial services ad’ at the Masters of Marketing Awards, and Gold at The Drum’s Cream Awards.

Our campaign advert also won bronze at the prestigious APG Strategy Awards and was shortlisted for the DMA for Best Financial Services.

Our research into ageism, the Ageist Britain? Report 2019, was nominated for two awards in 2020, a PR Moment Award and an AMEC Global Communication Effectiveness Award.

Get in touch

We love getting to know our customers. If you’d like to chat, you can get in touch here.

Find us online

Or why not connect with us on social media? You’ll find all our latest news on Facebook, Instagram, YouTube, Twitter and LinkedIn.

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife and who provides the SunLife Guaranteed Over 50 Plans?

SunLife Limited distributes financial products and services , registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG, United Kingdom (registered in England and Wales, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

Phoenix Life Limited trades as SunLife and is the provider of the SunLife Guaranteed Over 50 Plan life insurance policies. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG, United Kingdom (registered in England and Wales, no. 1016269).

Who provides the Funeral Benefit Option?

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan, Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

Who provides the Funeral Plans?

Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals is not authorised or regulated for this activity by either the Financial Conduct Authority or the Prudential Regulation Authority. Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

The life insurance policy that pays for your funeral will be provided by Phoenix Life Limited, trading as SunLife.

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.