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SunLife Cookie Policy

We'd like to explain what cookies and similar technologies are, how we use them and how they can make life easier for you. This website is owned by SunLife, part of the Phoenix Group.

What are cookies?

Cookies are small files that websites place on the device that you're using to browse the site. Cookies are commonly used to record some aspect of your visit to a site, such as choices you've made or preferences you've set during your visit.

We also use similar technologies referred to as ‘tags’, ‘tracking pixels’, ‘local storage’, ‘scripts’ etc. These are implemented on our website and may be used together with cookies to enable information to be stored on, or transmitted to and from, the device you use to access our site.

In this policy we collectively refer to all of these technologies as “cookies”. For more details on the main cookies we use, please see ‘The types of cookies we use on this site’ below.

How we use cookies

We use cookies to give you the best experience when you visit our website. By using cookies, we can make it easier for you to do many things, such as applying for products and services. For example, if you want to get a number of quotes from our website during your visit, a cookie will remember the details that you first enter, which will mean that you won't have to re-enter your details every time you want a different quote.

Cookies can also allow us to tailor the content of our website so we can show you services or adverts we think you may be interested in.

Keeping your information safe

Our cookies do not store personal information such as your name, address, phone number or email, in a format that can be read. The cookies we use cannot read or search your computer, smartphone or web-enabled device to obtain information about you or your family, or read any material kept on your hard drive.

The information collected by cookies will not personally identify you, but will include information about computer settings, your connection to internet, IP address and interactions with our website. You can find out more about how we use and store your personal data in our Privacy Policy.

The website that places a cookie owns that cookie. This means only that website and other sites that it has agreed to share information with can read the information stored using a cookie.

Links to other websites

If you follow a link from our website to another website, please be aware that the owner of the other website will have their own privacy and cookie policies for their site. We recommend you read their policies as we are not responsible or liable for what happens at their site.

The types of cookies we use on this site

Strictly necessary cookies

These cookies are essential for our online services and tools to work, ensuring you are served the correct content. They collect or record information that we need to make our site work. Common uses for this type of cookie include storing information needed to receive a quote or apply for a product or service on our website. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

See below for our full list of strictly necessary cookies

Cookie Name(s) Description Expires
__RequestVerificationToken Anti-forgery cookie End of browser session
__cfduid CloudFlare Cookie, used to speed up page load times 1 year
__cfuvid CloudFlare Cookie, used for load balancing and delivery of website content Session
Cookie consent management 1 year
_dc_gtm_UA* Google Tag Manager cookie used to load other scripts and code into a page 1 minute
_dc_gtm_objectObject Google Tag Manager cookie used to identify dates of visits to website Session
ai_session, ai_buffer, ai_sentbuffer, ARRAffinity, ARRAffinitySameSite, ASP.NET_SessionId, .ASPXANONYMOUS Session identification End of browser session
ai_user 1 year
__cf_bm Session identification - CloudFlare cookie used to distinguish between humans and bots. This is beneficial for the website in order to make valid reports on the use of the website 0 days
TiPMix, x-ms-routing-name Used by Azure to route traffic End of browser session
datalayer, LandingPage, PagesPerSession, PPCKeywords, Promo, Ref, Referrer, Seg, urn, UtmCampaign, UtmMedium, TotalSessions Used to ensure users are on the correct application journey and get served the right rates, gift card and terms and conditions End of browser session
CRMcustomer, charm 1 day
sls,EPi_NumberOfVisits 1 year
mChannel 2 years
Inisoftwebchat Used to ensure web chat functionality and apply a session identification 15 minutes
tC, t3D, tADe Cookie used to support animation and rendering of website carousels and galleries Persistent
tADu, tAE, tMQ, tnsApp, tTE These cookies are part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, colour themes and other website settings Persistent
Used to detect errors on the website - this information is sent to the website's support staff in order to optimise the visitor's experience on the website End of browser session
AWS (Amazon Web Services) - Used for Load balancing 7 days
fontsLoaded This tells the site that the fonts have been successfully loaded, so prevents them from trying to be loaded every time a user accesses a new page as they move around the site End of browser session

Performance cookies

These cookies help us to monitor and improve how our website works. Some common uses for this type of cookie include:

  • Collecting information about which pages visitors go to most often
  • Noting if visitors get any error messages from web pages
  • Understanding which links visitors like to follow (including adverts) and which they choose not to
  • The information collected using these cookies is aggregated and anonymous and cannot be used to identify an individual visitor. They just help us make a better website for you

See below for our full list of performance cookies

Cookie Name(s) Description Expires
_ga, _ga_* Analytics cookies 2 years
_gac_* 3 months
_gat_* 1 minute
_gid 24 hours
_nav_path, tab_id End of browser session
tab_ids Persistent
AMP_TOKEN 30 seconds to 1 year
gwcc Call-Tracking 3 months
epi-mar* Optimization cookies 3 months (typically, depends on experiment length)
gaexp 3 months (typically, depends on experiment length)
_opt_expid 10 seconds
_opt_utmc 24 hours
.EPiForm_BID 89 days
.EPiForm_VisitorIdentifier 89 days
730 days
optimizelyDomainTestCookie 5 months
optimizelyOptOut 1 year
optimizelyRumLB Session
__adal_root_domain_test_nnnnnnnnnnnnn TV Response Analysis End of browser session
__adal_cw 7 days
__adal_ca 6 months
__adal_id 2 years
adal_out_queue_adalyserTracker_get Persistent
__adal_ses 0
_hjSessionRejected, _hjFirstSeen, _hjTLDTest, _hjRecordingLastActivity, _hjRecordingEnabled, _hjViewportId Website Performance End of browser session
_hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjIncludedInPageviewSample 30 minutes
_hjid 1 year

Functionality cookies

These cookies allow us to provide you with enhanced features that remember your preferences and choices, such as your user name, language or region. They also let us monitor how our website is performing so we can keep on improving it.

Common uses for this type of cookie include:

  • Remembering how you like to use our site, such as what text size you like or what media software you use
  • Remembering what topics you're interested in so we can provide you with related products, services and information
  • The information we store in these cookies is encrypted so that only we can read it

See below for our full list of functionality cookies

Cookie Name(s) Description Expires
signup Used to remember when a user has dismissed a signup banner so it doesn't show again 7 days
feefo.translationsUpdatedAt, feefo.translations AITR_OnError Translates into preferred language of visitor End of browser session
feefoUserId Used for ROI (Return on Investment) tracking within Feefo End of browser session
gip_existingSession Identifies if visitor is an existing SunLife customer 0 days

Targeting and advertising cookies

These cookies may be set through our site by our advertising partners. They are used so that adverts provided to you are more relevant to you and to limit the number of times you see an advert. They may also be used for market research and to help measure the effectiveness of an advertising campaign.

These cookies work by remembering the sorts of topics you've looked at and using this information to provide our own advertisements or to share the information with other advertisers.

They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

See below for our full list of targeting and advertising cookies

Cookie Name(s) Description Expires
_uetsid Bing/Microsoft Advertising 24 hours
_uetsid_exp Persistent
_uetvid 1 year
_uetvid_exp Persistent
_uetvid_exp 1 year, 25 days
_fbp Facebook conversion tracking, optimisation and remarketing 3 months
AA003 3 months
fr 3 months
ATN 2 years
Detects how the user reached the website by registering their last URL-address Persistent
test_cookie Google conversion tracking and optimisation 1 day
_gcl* 3 months
IDE 1 year
Yahoo Advertising 1 year
outbrain_cid_fetch Outbrain 5 mins
dicbo_id Session
ozone_uid Ozone 89 days

YouTube cookies

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page.

Cookie Name(s) Description Expires
GPS Stores the user's video player preferences using embedded YouTube video 1 day
YSC Session
PREF 8 months
CONSENT Persistent
yt.innertube::requests, yt.innertube::nextId, yt-remote-session-name, yt-remote-session-app, yt-remote-fast-check-period, yt-remote-device-id, yt-remote-connected-devices, ytidb::LAST_RESULT_ENTRY_KEY Persistent
__Secure-YEC 1 year
DEVICE_INFO Used to track user's interaction with embedded content 179 days
VISITOR_PRIVACY_METADATA Used to track and enrich the users privacy settings on the YouTube platform 5 months
Registers a unique ID to keep statistics of what YouTube videos the user has seen Session

List of Selected Third Party Cookies and Their Uses

Double Click cookies

We use these cookies, with our online advertising agency, to help place our adverts on other sites and record how users interact with them. Double Click cookies contain no personally identifiable information. You can choose to opt out of seeing personalised ads via your Google settings.

Google Analytics

SunLife uses Google Analytics. This is a web analytics service enabling us to recognise repeat visitors to the site. Using Google Analytics, we're able to record specific browsing information such as how you arrive at the site, pages you view, options you select, and the route you take through the site.

By monitoring this information, we're able to make improvements to our sites. Google also reserve the rights to the data collected.

You can opt out of Google Analytics at any time.

Facebook Advertising

Our digital advertising approach includes information provided through Facebook Advertising and Facebook Pixel Re-Marketing programmes. We do this to help understand and deliver ads and make them more relevant to you. In conjunction with cookies, this approach enables us to learn whether someone who saw an ad on Facebook later visited our website. The Facebook pixel sends information to Facebook regarding a user's activity on the website, via a secure HTTPS connection. This could include previous web pages a user visited, their interaction on web pages (e.g. button clicks, product purchases), the browser used, and confirmation of their acceptance of cookies. Users are assigned a pixel ID, and the Facebook pixel data may be used to connect user activity to a specific Facebook ad account and make a match to a person known by Facebook.

The ultimate control of information gathered through Facebook Advertising and Facebook Pixel Re-Marketing resides entirely with Facebook. You can opt out of Facebook's use of cookies and Facebook Pixel Re-Marketing by updating the settings on your Facebook Account.

Facebook joint data controller

Facebook expects us to tell visitors to our website that Facebook Ireland is a ‘joint data controller’ with us when processing information collected by the Facebook Pixel or sent to Facebook by us. Once Facebook receives this information it acts as an independent data controller. How Facebook Ireland processes personal information collected by the Facebook Pixel, including the legal basis and how to exercise your rights, is explained in Facebook Ireland’s data policy at
We and Facebook Ireland have entered into an arrangement to decide our and their responsibilities for meeting the obligations under data protection law, including the General Data Protection Regulation (GDPR). The arrangement is in connection with the joint processing of personal information through the Facebook Pixel. We are responsible for providing information on how personal information is processed through the pixel. Facebook Ireland is responsible for meeting individuals’ requests to exercise their rights relating to the personal information processed by Facebook Ireland.

Amazon Advertising

Part of SunLife digital marketing is through Amazon advertising platform. When a user comes on to SunLife website via Amazon advertising platform, Amazon pixel sends website information back to Amazon regarding a user’s activity on the SunLife website, via a secure HTTPS connection. This could include previous web pages a user visited, their interaction on web pages (e.g. button clicks, product purchases), the browser used, and confirmation of their acceptance of cookies. This is so we can improve our understanding of our website visitors and deliver ads that are more relevant to you. Users are assigned an Amazon advertising cookie ID which can match back to audience categories at a group level. The data will not be used to market any third party or Amazon ads.

You can opt out of Amazon’s use of cookies and by visiting the following page:


To help us optimize the experience of our customers, we use a technology service called Hotjar. Using this service helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices. This includes each device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website).

Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please refer to Hotjar's privacy policy.

You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.


We embed videos from our official YouTube channel using YouTube's privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.


SunLife uses Adalyser in order to assess the effectiveness of our TV advertising. This is a web analytics service enabling us to match the time of a website visit with the time of a tv advert.

By monitoring this information, we're able to make improvements to our marketing.

How to manage and switch off cookies

Your web browser provides settings that allow you to manage or switch off cookies. If you do switch off cookies, remember that you may not be able to use all of the services on our websites. You can find out more about managing and switching off cookies at the independent website

You can update your cookie preferences using this link

Glossary of key terms


Small files that websites place on the device that you're using to browse online. They are commonly used to record some aspect of your visit to a site, such as choices you've made or preferences you've set during your visit.


This is a method that replaces identifiable data with one or more artificial identifiers, called pseudonyms. The data record cannot be attributed to the individual without extra information, helping to protect their privacy and is preserved for analysis.

IP Address

The Internet Protocol address (or simply, IP) is a unique address that identifies a device on the Internet or a local network. It allows a system to be recognised by other systems connected to the internet in the form of a recognised digital signature.


This is a process of turning data into a format that does not identify individuals in any way, or in the future. The data record is completely changed into random alphanumeric or numeric characters, simply forming part of a wider sample.

SunLife Data Protection Officer

If you would like to contact the Phoenix Data Protection Officer directly in relation to this Cookies Policy, please use the following details:

SunLife Data Protection Officer
1 Wythall Green Way
B47 6WG
Phone: 020 3735 0577

This Cookie Policy was last updated April 2024