About SunLife
Helping people to live life with confidence
Here at SunLife, our aim is to help everyone over 50 to take steps every day to feel more confident about finances, health and wellbeing – so they can live life with confidence, knowing they’ve made good choices for their future.
Whether it’s planning ahead, protecting loved ones, or simply feeling more secure, we’ve designed everything we do specifically for people over 50. And we pride ourselves on offering services and products that are easy to understand, access and use.
A household name for over 200 years
SunLife can trace its roots back over two hundred years, to when Sun Fire Office – the oldest documented insurance company in the world – launched a separate company offering life assurance.
In 1900 we were the first UK company to offer life insurance without a medical – and we still do it today.
Find out more about SunLife’s history.
How we can help you
We know that getting finances in order is rarely top of the to-do list. That’s why simplicity, value and expertise drive everything we do – from product design and customer experience, to how we work as a business and nurture our colleagues. All so we can make it easy for customers to choose the right products and services for their needs.
Find out more about the Guaranteed Over 50 Plan and the Guaranteed Inheritance Plan.
Giving confidence to thousands
With over 2.4 million Guaranteed Over 50 Plans sold – and counting – it’s the nation’s favourite over 50 plan (source).
We pride ourselves on our friendly customer service teams, who are always putting customers first. Plus, we’re there for our customers’ families when it matters.
But don’t just take our word for it, take a look at some of our 22,000 five-star reviews on Trustpilot.
Proud to support Alzheimer’s Society
Confidence isn’t only about money. It’s about feeling supported in every part of life. That’s why we’re proud to partner with Alzheimer’s Society – helping raise awareness and funds to support people living with dementia and their families.
An award-winning workplace
The Times named SunLife as one of the best places to work in 2025!
And in December 2025, we won Bronze at the DMA Awards in the Inclusive Marketing category. The award recognises the impact that SunLife’s brand is having on ensuring a positive representation of over 50s today.
If you'd like be part of our small but passionate team, head on over to our careers page, where you’ll find more info about what it’s like to work here.
Get in touch
We love getting to know our customers. If you’d like to call or email us, here's where to find all our contact details.
Or why not connect with us on social media? You can check out all our latest news on Facebook (opens in a new tab), Instagram (opens in a new tab), YouTube (opens in a new tab), Twitter (opens in a new tab) and LinkedIn (opens in a new tab).
Frequently asked questions
If you can’t find what you’re looking for in the FAQs below, contact us.