James Daley is a financial expert who wrote articles for SunLife between 2020 and 2025. Their articles remain available on our site, and are regularly reviewed by our content team.

His career began as a newspaper journalist, where he spent 10 years writing about business and finance. He was the Independent’s personal finance editor before moving on to Which?, where he worked as a consumer campaigner.

In 2014, James started up Fairer Finance. This online research and ratings company helps people make better, more informed choices about the money-related products and services they choose from banks and insurers^[1].

As someone who firmly believes in financial fairness, he is a member of the Consumer Advisory Groups of both the Association of British Insurers and UK Finance.

Often seen on television, James has appeared on Watchdog (BBC 1), Rip Off Britain (BBC 1), and Dispatches (Channel 4), talking about funeral costs, pensions and retirement. He also writes occasional columns for the Independent and Telegraph newspapers.

Articles

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Sources

^[1] https://www.fairerfinance.com/about-us/meet-the-team